Mike Butcher, Editor of Techcrunch UK, isn't mincing his words:
The entire media industry knows that Superbrands compiles its list then goes to the companies named and asks them if they want to pay to be in the list. If the firm says no, they don’t make the list. So given that a firm with a perfectly good brand might have been left out because they weren’t bothered about paying, the list is therefore meaningless.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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