A year ago, Cadbury's UK chocolate business was reeling from a salmonella-related product recall that had wiped £30m off sales, provoked a £1m fine and damaged the group's reputation. And then came Fallon's Gorilla which:
boosted sales of Dairy Milk by 9% from when it first aired in September, and helped Cadbury's UK market share in chocolate to enjoy a strong bounce back.
You should read the Guardian's whole article.
Scamp also has some thoughts about the Cadbury's cheif exec's comments that a worth a peruse.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
