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We Are Social - Advertising 2.0

Sony Ericsson shifts adspend into digital

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Sony Ericsson is to increase the proportion it invests in website development and online advertising from 15% to 25% of its £50m marketing budget during 2008.

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Published Feb 23 2008, 04:03 PM by Robin Grant

Filed under: marketing and media spend

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We Are Social - Advertising 2.0

Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by We Are Social, a social media agency. Always in beta.

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Robin Grant

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We Are Social - Advertising 2.0

Member since: 03 Jun 2008

Last login: 02 Jun 2009

Total Posts: 733

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Sony Ericsson shifts adspend into digital

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