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We Are Social - Advertising 2.0

Why authenticity matters 

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NixonMcInnes reports on the amusing tale of the Guardian's new travel blog, concluding:

You can’t out-smart your readers. If you aren’t being authentic, you will be found out by the crowd.

Update: ShinyRed has more.

Update 2: Our perspective shifts - Hate mail hell of a gap-year blogger.

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Published Feb 16 2008, 10:29 PM by Robin Grant
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About this blog

We Are Social - Advertising 2.0

Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by We Are Social, a social media agency. Always in beta.
 

About the author

Robin Grant

Blogging for:

We Are Social - Advertising 2.0

Member since: 03 Jun 2008

Last login: 02 Jun 2009

Total Posts: 733

 
 
 
 

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