Lest we forget:
I think we've typically thought about marketing as the creation of moments - communications, events, spectacles, launches, etc. Similarly, I think these moments make up only a very small part of the view customers have of a brand. Instead the vast majority of what informs a person's view of a brand is the day in, day out usage of the product/service.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
