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We Are Social - Advertising 2.0

Econometrics for beginners 

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Matthew Finch has a great article on how to measure the impact of all of your online marketing activities - a thing surprisingly hard to do:

Is it time to say farewell to the old model of assigning all the value to the last click? Many marketers want the ability to measure customers' paths to purchase and understand the influences of each channel on a sale.

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Published Jan 22 2008, 08:44 AM by Robin Grant
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About this blog

We Are Social - Advertising 2.0

Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by We Are Social, a social media agency. Always in beta.
 

About the author

Robin Grant

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We Are Social - Advertising 2.0

Member since: 03 Jun 2008

Last login: 02 Jun 2009

Total Posts: 733

 
 
 
 

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