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We Are Social - Advertising 2.0

A move to zero media spend? 

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James Gordon-MacIntosh with an interesting post (I agree with some, not all, of it) on the move to zero media spend:

The media that they would have bought is being replaced - for many of them - by the creation of original, engaging content that the brands themselves generate and own.

Read on and let him know what you think...

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Published Jan 17 2008, 04:14 PM by Robin Grant
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About this blog

We Are Social - Advertising 2.0

Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by We Are Social, a social media agency. Always in beta.
 

About the author

Robin Grant

Blogging for:

We Are Social - Advertising 2.0

Member since: 03 Jun 2008

Last login: 02 Jun 2009

Total Posts: 733

 
 
 
 

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