Oh yea, baby - it's got a whole year closer (see the previous 2010 prediction):
Group M forecasts that the UK will be on the brink of passing the milestone at the end of 2008, when the internet will account for 24.8% of UK media spend, just behind the 26% share held by the TV ad sector, according to Group M. After that, UK internet ad spend will need to grow just another 6% year on year to overtake TV in 2009.
Read the whole thing.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
