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Sugar's sweet strategy 

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Sugar have launched a new service, Sugarscape.com, which is basically del.icio.us for teenage girls:

It invites users to download a special SugarScape toolbar, which adds buttons to their web browser. If they see a web page they like, they can click the "Sugar it" button to post a link on Sugarscape.

Sugar is one of the few brands left standing in the teenage magazine sector, which has shrunk as readers have turned to the internet to get their news and gossip.

The monthly print title is the market leader, with an average circulation of 187,059 copies during the January-June 2007 period.

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