Nathan covered this subject while I was away in August - now Andrew Walmsley has picked up the baton:
in digital, the lines between creative, content and media have blurred. Consumer insight is no longer the sole responsibility of the agency creating the TV ad - instead it is coming from those who understand how an audience relates to its media. Executing these insights is not straightforward either. Ideas cross between the creation of content - be it widgets, advertorial or social networking - and 'traditional' creative ideas involving ads, and media ideas.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
