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We Are Social - Advertising 2.0

Topshop's Facebook app

Comments:4 Add your comment

I've been hearing really good things about Topshop's new Facebook app that Poke have built for them (see Marketing's article) - however, I've not tried it out as I'd face the derision of my male friends. Can any girls out there who've used it leave some feedback in the comments?

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Published Dec 10 2007, 08:06 AM by Robin Grant

Filed under: notable work, widgets

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Comments

by Claire Gates

December 10, 2007 12:30 PM

I really like it. I don't normally shop there and its interesting to see what they have featured each week. The application is quick and easy to use and doesn't spool or get stuck, unlike many other of the facebook apps. Other retailers must be kicking themselves.

by susan weir

December 10, 2007 2:23 PM

It's a fab way to get fashionista's interested in what's in store and the vote on clothes is a grown up way of playing dress up. The easy to use money off quiz is a nice sweetner - you can play 1x a week and forward to friends.. Nice app

by Gordon Macmillan

December 10, 2007 2:32 PM

Robin I thought you were always in there? You have to try these things.

by Sarah Cheal

December 11, 2007 11:30 AM

not sure about it - I just got it for my facebook page and played the game which was a bit dull.. but great that you get 10% off. The voting application is quite a good idea, but I want more interesting things, like pick of the day / week like stylefinder does. Also the widget doesn't show on my profile. Reserving judgement until I have had it a few weeks to see how often they refresh content etc..

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