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We Are Social - Advertising 2.0

eBay splits with PHD as it shifts focus to digital

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from February, eBay will abandon TV and all above-the-line media. It will therefore no longer need a retained media agency. Digital media buying is handled in-house at eBay.

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Published Dec 09 2007, 05:42 PM by Robin Grant

Filed under: marketing and media spend

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by Aashish Nanavati

January 3, 2008 11:14 AM

Well, it is a brave decision and seems to make sense. Ecommerce runs on both ATL and BTL (across offline and online channels) activities but with a brand like Ebay the in house team can actually restrict themselves to BTL activities and attract increased conversions/numbers.

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