Will McInnes has put together a long, thorough (and accurate) critique of the current state of the PR industry as digital and social media changes the world around them.
the PR community is in denial, is losing it's seat at the big table and it needs to wake up and revitalise its structures, services and products to reflect the step-change that's happened. Yes, you're always evolving, and yes, you will eventually, but what about now. You're out of date.
Antony Mayfield has also picked up on this and had added some thoughts of his own. Read them both, even if you don't work in PR.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
