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We Are Social - Advertising 2.0

Is social media killing the campaign microsite?

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It will, it will. Adweek reports:

Digital advocates often proclaim the imminent death of the 30-second spot, but the interactive industry might now be witnessing the demise of its own version of the commercial: the campaign microsite. The growth of social media is causing marketers to realize they cannot expect consumers to always seek them out.

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Published Nov 26 2007, 12:09 AM by Robin Grant

Filed under: key insights

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Comments

by CHRIS TRADGETT

November 26, 2007 3:24 PM

With the recent link up between Social NEtwork WAYN and the buy.at affiliate network, this offers the opportunity for more brand owners to use this channel as a way of promoting using microsites for specific promotions. buy.at's unique tracking system will alaso enable the brand to reward each WAYN user for interacting with the brand; this includes the unique VouchTrack system, where the offer can also be tracked through the offline retail channel on a CPA basis. Almost anything is now being made possible - to say media A equates the death of media B is far too simplistic a stance to take. Chris Tradgett

by The death of the microsite, act IV / we are social

April 13, 2009 6:06 PM

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