Some important news I missed last week:
The UK's biggest social networking site announced partnerships with a string of broadcasters, including the BBC, Channel 4, Sky, ITN and CBS, in a move hailed as one of the most significant yet in marrying old and new media. Traditional broadcasters hope that distributing and marketing their programmes to Bebo's 40 million users will help them reconnect with the so-called "lost TV generation" of 13 to 24-year-olds who make up the social networking site's core audience.
The UK's biggest social networking site announced partnerships with a string of broadcasters, including the BBC, Channel 4, Sky, ITN and CBS, in a move hailed as one of the most significant yet in marrying old and new media.
Traditional broadcasters hope that distributing and marketing their programmes to Bebo's 40 million users will help them reconnect with the so-called "lost TV generation" of 13 to 24-year-olds who make up the social networking site's core audience.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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