More on digital outdoor from Revolution, including this little titbit:
So what we're likely to see is some content that is reminiscent of TV or cinema and a lot creative that draws inspiration from multimedia online ads where sound is generally thought of as intrusive. "At the moment much of the creative work comes from online agencies," says [Nicky Cheshire, director of CBS Outdoor Alive].
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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