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Digg this, for Google's sake 

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A great article on Forbes about the impact that Digg and other social media can have on natural search rankings:

Every headline that reaches Digg's home page receives an average of 129 links, according to search marketer Neil Patel, and each of those links can push an online business' traffic closer to the coveted top spots in Google or Yahoo!'s results.

Also see The Lasting Digg Effect.

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