Following my post from a few weeks ago, Revolution have been kind enough to publish an article about Flybe's eCRM programme, which I spent a good part of last year and early this year helping to create. There's also an artitcle from marketing Direct which covers some of the same issues. Don't let people tell you data isn't sexy. It is.
(and yes, I know I've just contradicted my previous post)
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
