eCRM, digital direct, whatever...

Comments:0 Add your comment

Don't get me wrong, having run first Eurostar's and then Flybe's eCRM programmes, I know the ROI that you can get from applying traditional DM data planning principles to email marketing is insane. However, to think that you can be 'lead agency' without making your clients feel sexy, is just as insane. Over to to Hayley Pinkerfield...

^{Subscribe to Advertising 2.0 by} ^email^or^RSS

Published Oct 25 2007, 12:21 AM by Robin Grant

Filed under: agency landscape, email marketing

save it on Add to Del.icio.us

Del.icio.us Add to Digg

Digg

Stumble

share on

Facebook

Comments

No Comments

To comment on this post you have to be logged in

Top of Page

Search Community

About this blog

We Are Social - Advertising 2.0

Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by We Are Social, a social media agency. Always in beta.

About the author

Robin Grant

Blogging for:

We Are Social - Advertising 2.0

Member since: 03 Jun 2008

Last login: 02 Jun 2009

Total Posts: 733

Jobs

Directory

ADVERTISEMENT

We Are Social - Advertising 2.0

Robin Grant