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We Are Social - Advertising 2.0

Brand Darwinism 

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Mark Hancock, Strategy Director at Proximity London:

Only those that can survive the online scrutiny of millions of people rating and debating a product’s inherent utility will survive. Price points will be determined by benefits rather than features. Advertising may become redundant for certain categories...

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Published Sep 30 2007, 11:28 PM by Robin Grant
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About this blog

We Are Social - Advertising 2.0

Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by We Are Social, a social media agency. Always in beta.
 

About the author

Robin Grant

Blogging for:

We Are Social - Advertising 2.0

Member since: 03 Jun 2008

Last login: 02 Jun 2009

Total Posts: 733

 
 
 
 

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