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Stephen King's 1974 JWT Planning Guide is a fascinating bit of archive material, well worth a read even in this day and age. You should also check out its unofficial companion, a Jeremy Bullmore speech to a conference of Kraft bigwigs in 1972. Genius.

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Published Sep 29 2007, 10:06 AM by Robin Grant
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We Are Social - Advertising 2.0

Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by We Are Social, a social media agency. Always in beta.
 

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Robin Grant

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We Are Social - Advertising 2.0

Member since: 03 Jun 2008

Last login: 02 Jun 2009

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