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We Are Social - Advertising 2.0

The IAB's new Brand Engagement study 

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Guy Phillipson, the IAB's chief executive:

Predictably TV is still king, but online clearly performs well – especially on the key ‘trust’ metric – so it’s important that that FMCG advertisers allocate greater proportions of their media budgets online in order to fully achieve brand engagement with their increasingly digital audiences.

More here.

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Published Sep 28 2007, 01:03 PM by Robin Grant
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About this blog

We Are Social - Advertising 2.0

Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by We Are Social, a social media agency. Always in beta.
 

About the author

Robin Grant

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We Are Social - Advertising 2.0

Member since: 03 Jun 2008

Last login: 02 Jun 2009

Total Posts: 733

 
 
 
 

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