You'll need to take this with a pinch of salt, as the study's been funded by companies selling behavioural targeting, but Adweek reports:
New research casts doubt on the long-held belief that advertising is most effective when placed near content related to the product. Product ads displayed out of context had roughly the same impact on brand preference as identical placements shown next to related content.
Subscribe to Advertising 2.0 by email or RSS
Robin Grant
Blogging for:
Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
