If you're an agency exec (AE), face it, everyone hates you. Your client is smarter than you about the industry and thinks you're an idiot. They complain that your agency and your creatives never come to them with any truly breakthrough thinking.
This is the warm-up to quite a well thought out piece on iMediaConnection. It goes on:
Your creatives hate you because you obviously don't get it, and you are interfering with them creating their pièce de résistance, their homage to film noir via streaming video and Flash that is going to make them famous so they don't have to sell out anymore.Your CFO hates you because you don't bill your client on time. Your management hates you because you are not extracting enough value from the client, and you're using too many agency resources.In fact, your spouse and kids probably hate you because you're spending too much time at work. So why do you even bother? Why don't you just stick your finger in a light socket and be done with it?
Your creatives hate you because you obviously don't get it, and you are interfering with them creating their pièce de résistance, their homage to film noir via streaming video and Flash that is going to make them famous so they don't have to sell out anymore.
Your CFO hates you because you don't bill your client on time. Your management hates you because you are not extracting enough value from the client, and you're using too many agency resources.
In fact, your spouse and kids probably hate you because you're spending too much time at work. So why do you even bother? Why don't you just stick your finger in a light socket and be done with it?
Well there are plenty of reasons - but that's not the point. Despite the demotivational intro, there are apparently 8 things that really freak account people out. I'm not sure there are only eight, but these make a good start.
This is re-posted from my own site, but I thought I need something to start the ball rolling...
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Matt Law
Member since: 03 Jun 2008
Last login: 10 Jun 2009
Total Posts: 14
