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We Are Social - Advertising 2.0

Channel 4 launches Big Brother Facebook app

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Channel 4 have launched a clever little Facebook app for Big Brother:

Once you've downloaded it, you will receive constant updates of the latest news from the House, meaning nothing will happen without you knowing about it. You can support any housemate, even evicted and fake ones, and once you know where your allegiance lies, you will get your favourite housemates' latest news, profile, pictures and videos. The housemate you support will show up in your feed so you can spread the love.

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Published Aug 13 2007, 06:20 PM by Robin Grant

Filed under: notable work, social networks, widgets

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by Omar Terywall

August 14, 2007 3:06 PM

Very clever move by Channel 4 in my opinion. Despite the recent negative publicity that Facebook have had to face i.e. the copyright allegations and the more recent news on sites set up for anorexic/bullimic's to diet 'safely', this website is becoming increasingly popular amongst youngsters and adults alike. This new app should allow viewers (both, avid and part time) to be kept well informed of any changes in the programme which be more populor with the teenagers. Mr T

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