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Feature Richness and User Engagement 

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A useful reminder from Jacob Nielsen that:

users visiting a new site spend an average of 30 seconds on the homepage and less than 2 minutes on the entire site before deciding to abandon it (they spend a bit more time if they decide to stay on a site, but still only 4 minutes on average).

He goes on to discuss the inevitable trade off between the number of features and a site's simplicity.

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Comments

August 8, 2007 9:55 PM
 
From the department of the bleedin' obvious! If users don't want a feature, don't put it on your site. And if they can't use it, it might as well not be there.
 
 
August 8, 2007 10:55 PM
 
Trust me Tom - it's something that people, including myself on a current project, easily forget...
 
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