The IPA are running a debate on Wednesday between DDB's Les Binet, European Director at DDB Matrix and Matt Dyke, Head of Planning at DDB London. Matt will argue that it is no surprise that the more savvy marketers are turning to the web instead of exclusively TV. Les, on the other hand, will put forward the case that as evidence suggests, so far the shift to a digital world has made TV more effective and efficient.
I'm going. Anyone else fancy it?
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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