Faris Yacob has a good post on how manufacturing curiosity can drive buzz:
Curiousity is an instinct - an emotional response that motivates exploration and investigation. A lot of animals have this instinct, which suggests it has evolutionary advantages and that it's a hardwired cognitive mechanism. As such, it's an incredibly potent communication tool because if you can make someone curious, they are naturally inclined to do something, which is shifting behaviour and moving them towards you.
Read the whole thing.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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