Asi Sharabi on Tesco's new price check website:
Increasingly, brands develop utility applications for their consumers to enjoy or benefit from. And these applications have ‘advertising’ embedded in them or in other words, the application is the ‘big idea’, the service is the advertising.
The ultimate example and best practice is, of course nike+. It is so damn good you want to get married to it. And from an advertising point of view there is no need whatsoever for a ‘big’ idea. It is the fucking biggest idea. Kudos to tesco for their newly refurbished price checker (can’t believe I praise the devil). They wisely embraced the transparency of the web and rather than wait for a third party to create the definitive supermarket price checker, they did it themselves and this service stars in their TV and outdoor advertising.
The ultimate example and best practice is, of course nike+. It is so damn good you want to get married to it. And from an advertising point of view there is no need whatsoever for a ‘big’ idea. It is the fucking biggest idea.
Kudos to tesco for their newly refurbished price checker (can’t believe I praise the devil). They wisely embraced the transparency of the web and rather than wait for a third party to create the definitive supermarket price checker, they did it themselves and this service stars in their TV and outdoor advertising.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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