Agency Republic are up to some interesting stuff with Unilever:
Following the Impulse theme of matchmaking, social networkers will be able to download a 'MySparks' widget to their profile. This can be customised and used to tell members how well they 'spark' with others.
A campaign site has been created for girls to interact with the fragrance brand, with information about the ranges, a 'mixology' section and an talk with TV presenter Dave Berry. Site visitors will also be able to watch the TV ad and buy a limited edition below bag by illustrator Daisy de Villeneuve. Users entering their details on the site can text to a shortcode to buy the Impulse-branded bag for £2. Impulse brand manager Javoneh Daneshpay said, "As we begin to target a slighter older audience, we have to go where they are and speak to them using their own channels. That's why we chose MySpace. It also allows users to be creative with their profiles, which reflects our brand." The site was created by Agency Republic, which also managed the mobile element. Unilever business director at Agency Republic Gavin Marshall said this was its first work for the brand. "To work with a brand that even on your first project is so open and receptive to cutting-edge ideas is great," he said. "Impulse holds an ambition to be an innovator in the field and to create exciting work in relevant spaces, such as social networks."
A campaign site has been created for girls to interact with the fragrance brand, with information about the ranges, a 'mixology' section and an talk with TV presenter Dave Berry.
Site visitors will also be able to watch the TV ad and buy a limited edition below bag by illustrator Daisy de Villeneuve. Users entering their details on the site can text to a shortcode to buy the Impulse-branded bag for £2.
Impulse brand manager Javoneh Daneshpay said, "As we begin to target a slighter older audience, we have to go where they are and speak to them using their own channels. That's why we chose MySpace. It also allows users to be creative with their profiles, which reflects our brand."
The site was created by Agency Republic, which also managed the mobile element. Unilever business director at Agency Republic Gavin Marshall said this was its first work for the brand. "To work with a brand that even on your first project is so open and receptive to cutting-edge ideas is great," he said. "Impulse holds an ambition to be an innovator in the field and to create exciting work in relevant spaces, such as social networks."
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Robin Grant
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Last login: 02 Jun 2009
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