From a good article on the current turmoil in the London agency world, bizarrely in Adweek:
"While digital was not what we were looking for, we asked what the role of digital would be from each of the agencies," says Jo Harlow, svp, marketing, Nokia Mobile, who is based in London. "That's what set Wieden + Kennedy [London] apart. They used digital as a starting point, not an afterthought. They gave us a very digitally led idea. They came up with a complete dialogue with the consumer."
Perhaps I should take all those nasty things I've been saying back. Another choice quote:
Mark Cridge, managing director at Glue, which also made it into the finals for 3 Mobile earlier this year, says: "Eurostar was a watershed because we came very close to getting the business. It's an expensive new business strategy. But even [though we didn't get] the business, we can now get the ear of marketing directors, which is critical. For a digital agency you have to pitch the whole account to do that. We wouldn't have this strategic role without pitching the whole account."
I'd read the whole thing, if I were you...
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
