Following on from my last post about conversations, here's some pertinent advice in the context of email marketing:
The online interaction between you and your customers is a relationship like any other. It requires time, effort and consideration, all delivered with a personal touch. Making the first move isn’t enough – constant attention is key if you want to extract the maximum from your new acquaintance.
Read the whole thing.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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