The winners of the NMA Effectiveness Awards have been announced, with, you guessed it, R/GA winning the Special Award for Innovation for Nike+. Anyone a bit bored now?
More interestingly, the field seems to have been wide open, with lots of lesser known agencies picking up awards (AKQA was the only usual suspect to win, in the mobile category).
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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