Aside from their stake in Hyper, up to this point Fallon have studiously ignored digital (to be fair, they probably had enough on their plate coping with their phenomenal growth as an above the line agency).
However, today they revealed plans to "integrate digital throughout the agency" and the hires of Tim Millar (previously planning director at Zulu & Claydon Heeley and a founder of Agency Republic) and Raj Samuel (previously head of client services at Euro RSCG 4D).
Robert Senior, founding partner of Fallon, had these little gems to pass on:
These aren't digital appointments as digital on its own doesn't exist, it has become part of everything we do now and it's not to be seen as a separate thing. It's the first sign that in five years we won't be digital and other agencies, we'll just be agencies.
These aren't digital appointments as digital on its own doesn't exist, it has become part of everything we do now and it's not to be seen as a separate thing.
It's the first sign that in five years we won't be digital and other agencies, we'll just be agencies.
The proof, as always, will be in the pudding...
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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