The Cannes Cyberlions have been announced - you can see (and play with) all the winning entries here. O&M Canada's Dove Evolution, R/GA New York's Nike+ and Farfar Stockholm's Diesel Heidies won the Grand Prix.
Update: Profero's Daniele Fiandaca has put together a league table of the results, with the UK coming in joint 3rd with Japan, behind the US and Brazil.
Over to Campaign:
Profero was the only UK agency to bag one of the ten golds, for Mini "Follow the white rabbit". Mini was also the client in the UK's only silver-winning campaign, "Tug" by glue London. Glue London was the most-awarded UK agency, picking up an additional two bronzes, for the Royal Navy "Get the message" and Coca-Cola "Boyband". JWT, with "Idiots" for MTV/Autotrader, and Preloaded, with "CDX" for BBC History, were the other UK-based Bronze winners. Crispin Porter + Bogusky was named Interative Agency of the Year, followed by Africa Propaganda in Sao Paulo and Forsman & Bodenfors in Gothenburg. In contrast to some other Lions categories, each Cyber Grand Prix campaign was a clear winner, [Tom Eslinger, the jury president and Saatchi & Saatchi, Auckland's worldwide creative director, interactive and emerging media] said. Among the 2,700 entries there was a trend towards more varied means of consumer engagement, he noted, with less "mouse rolling" and more use of webcams and sound-activated sites. Juror Fernando Romano, executive creative director at Lowe, New York, pointed out that there had been no technological break-through in the past year on which campaigns could ride. "It's becoming more and more about ideas," she said. "The Grand Prix winners have to be ground-shifting and game-changing."
Profero was the only UK agency to bag one of the ten golds, for Mini "Follow the white rabbit". Mini was also the client in the UK's only silver-winning campaign, "Tug" by glue London.
Glue London was the most-awarded UK agency, picking up an additional two bronzes, for the Royal Navy "Get the message" and Coca-Cola "Boyband".
JWT, with "Idiots" for MTV/Autotrader, and Preloaded, with "CDX" for BBC History, were the other UK-based Bronze winners.
Crispin Porter + Bogusky was named Interative Agency of the Year, followed by Africa Propaganda in Sao Paulo and Forsman & Bodenfors in Gothenburg.
In contrast to some other Lions categories, each Cyber Grand Prix campaign was a clear winner, [Tom Eslinger, the jury president and Saatchi & Saatchi, Auckland's worldwide creative director, interactive and emerging media] said. Among the 2,700 entries there was a trend towards more varied means of consumer engagement, he noted, with less "mouse rolling" and more use of webcams and sound-activated sites.
Juror Fernando Romano, executive creative director at Lowe, New York, pointed out that there had been no technological break-through in the past year on which campaigns could ride. "It's becoming more and more about ideas," she said. "The Grand Prix winners have to be ground-shifting and game-changing."
Not a great result for the UK, considering there were 16 UK agencies shortlisted. Hmmm...
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Robin Grant
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