Here's the latest TV ad for the VW Golf, done by DDB London. It's a nice ad, but what's more interesting is the accompanying website. As you can see, it's a really well thought out campaign site, that's had a fair bit of time and money spent on it and it's not just a last minute ad-on to the TV ad that offers no real value to a visitor.
This campaign obviously started out with a generous idea, but of as much relevance is that Tribal DDB will have been working on this for as long as their above the line colleagues were working on the TV spot, and that the shoot was shared by both teams. More importantly, it shows what can happen when digital skills are properly integrated with traditional ones (see my previous post on how DDB/Tribal have restructured).
So while BBH are really struggling to get their heads around digital, and W+K still think it's all about the TV ad (what exactly is the point of the Hondamentalism website?), DDB & Tribal are starting to get it right (they even remembered search).
Disclosure: Lest I'm accused of anything underhand - I did work at Tribal. However, that has not influenced what I've written above. Honestly.
Subscribe to Advertising 2.0 by email or RSS
Robin Grant
Blogging for:
Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
