Is this the future of e-retail interface design? A really nice online store from Swedish company Cicatriz Clothing, which uses video in a really clever way - over to Martina:
the site is made of a series of "video-tiles" which animated one after the other showcasing a model and the products. On click, the video becomes bigger and allows the user to note the details ... the interface not only allows buying in one click, but also updates in real time the number of items still available when you mouse-over the size you'd like to buy. Last but not least, the product video is always there, even when you review your shopping cart, making the whole site extremely simple but also stylish and usable, which is a combination kind of rare to find.
the site is made of a series of "video-tiles" which animated one after the other showcasing a model and the products. On click, the video becomes bigger and allows the user to note the details ... the interface not only allows buying in one click, but also updates in real time the number of items still available when you mouse-over the size you'd like to buy.
Last but not least, the product video is always there, even when you review your shopping cart, making the whole site extremely simple but also stylish and usable, which is a combination kind of rare to find.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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