Marketing has a good article covering the UK's digital outdoor market:
Digital accounts for just 3% of the £933m out-of-home market in the UK, but this proportion is expected to grow to almost 5% this year. In essence, digital panels take the outdoor offering forward on four fronts. First, the medium makes out-of-home more targeted and immediate. Second, it allows agencies to add complex moving images to their executions. Third, it encourages consumer interaction, and last, it allows advertising messages to be juxtaposed with editorial content.
Click here more coverage of digital outdoor on Advertising 2.0.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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