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IAB in-game advertising report

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Gaming is the fastest growing form of entertainment, with a global audience of nearly half a billion people, yet it’s been reported that UK adspend is currently under £10 million. This report from the Internet Advertising Bureau assess the opportunities for advertisers within the gaming space.

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Published Apr 29 2007, 11:00 AM by Robin Grant

Filed under: advergames

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Comments

by Alan Munro

May 3, 2007 1:12 PM

If it's the fastest growing form of entertainment without advertising, how much advertising does it actually need?

by Robin Grant

May 3, 2007 3:30 PM

Alan, re-reading my post I can see the ambiguity - just to be clear, we're talking about advertising real world products and services within computer games here, not advertising those games themselves...

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