Look, all I'm doing is telling you about this - it in no way implies that anyone reading this working in an ad agency is a loser. Honest.
Iain Tait has finally completed his magnum opus, 10 reasons why digital is better than advertising. From the start, they are:
I particularly like this quote, from reason no. 10:
Of course there are brilliant people in advertising who ‘get it’ too. And blatantly you don’t have to be a web-obsessed geek to come up with interesting interactive ideas. But naturally it becomes easier to consider this world if you spend some time in it. So, at the very least, you understand a few of its basic rules. It helps to appreciate what makes a great game. Or be able to feel the difference between a good application and a lousy one. To understand how important online relationships are to people. To have lived a day in Second Life before recommending it as the solution to a problem. To be a user who generates content and not a marketeer who just hypothesises about it. The list goes on… They wouldn’t survive in a place where their Internet access was subject to WPP Group firewalls (although they’d probably hack a way around it). They need to be allowed to run instant messenger and install applications on their own machines.
Of course there are brilliant people in advertising who ‘get it’ too. And blatantly you don’t have to be a web-obsessed geek to come up with interesting interactive ideas. But naturally it becomes easier to consider this world if you spend some time in it. So, at the very least, you understand a few of its basic rules.
It helps to appreciate what makes a great game. Or be able to feel the difference between a good application and a lousy one. To understand how important online relationships are to people. To have lived a day in Second Life before recommending it as the solution to a problem. To be a user who generates content and not a marketeer who just hypothesises about it. The list goes on…
They wouldn’t survive in a place where their Internet access was subject to WPP Group firewalls (although they’d probably hack a way around it). They need to be allowed to run instant messenger and install applications on their own machines.
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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