Mike Weston:
simply sending out an email at exactly the same as each subscriber originally opted in to receiving that marketing message can produce a 20 per cent increase in click through rates; a 65 per cent increase in conversion rates and a 45 per cent increase in value of order. But maybe this is the key number that gets your attention: It also contributes to a 187 per cent increase in the overall average revenue
Subscribe to Advertising 2.0 by email or RSS
Robin Grant
Blogging for:
Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
