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Virtual Me 

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Electronic Arts and Endemol have announced the launch of Virtual Me, which:

is intended to bridge the gap between traditional TV (how OLD does that sound), videogaming and the internet. A user-friendly tool will help users to create life-like cyber clones or avatars, giving the possibility to be a rock or a movie star (at least in the 10100101011 binary world), and offering them the chance to participate in talent TV shows like Fame Academy or Who Wants to Be A Millionaire.

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