More news on the digital agencies encroach on above-the-line tip:
Toyota has appointed digital agency de-construct to handle outdoor advertising for its global concept store. The agency will develop multimedia installations, interactive kiosks and integrated activity for the Toyota store in Paris on the Champs Elysees. De-construct won the brief following a four-way pitch. The agency has previously worked on outdoor campaigns for Procter & Gamble, Nokia and Marks & Spencer.
Toyota has appointed digital agency de-construct to handle outdoor advertising for its global concept store.
The agency will develop multimedia installations, interactive kiosks and integrated activity for the Toyota store in Paris on the Champs Elysees.
De-construct won the brief following a four-way pitch. The agency has previously worked on outdoor campaigns for Procter & Gamble, Nokia and Marks & Spencer.
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Robin Grant
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