It makes intuitive sense, that by providing fashion advice based on a customer's body shape and size, an eRetailer will sell more clothes and have to deal with less returns. At least, that was thinking behind the Trinny & Susannah Style Advisor we recently built for Littlewoods. Let's hope it has a similar effect to this:
Women shopping on myshape.com first have to register their measurements and give an idea of the type of clothes and fabrics they like. When they go to the site in future they can visit their 'personal shop' or browse items recommended for different body types. Some 20,000 women registered on the site during a five-month trial, according to The New York Times. Purchasing has been "at a rate far higher than the industry average" and the level of returns is half the industry average.
Women shopping on myshape.com first have to register their measurements and give an idea of the type of clothes and fabrics they like. When they go to the site in future they can visit their 'personal shop' or browse items recommended for different body types.
Some 20,000 women registered on the site during a five-month trial, according to The New York Times. Purchasing has been "at a rate far higher than the industry average" and the level of returns is half the industry average.
Subscribe to Advertising 2.0 by email or RSS
Robin Grant
Blogging for:
Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
