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We Are Social - Advertising 2.0

UK online ad spend overtakes newspapers

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I think the headline speaks for itself, but just in case:

Internet advertising expenditure in the UK broke the £2 billion barrier in 2006, due to a 41.2% surge in yearly growth as marketers moved their budgets online, according the Internet Advertising Bureau (IAB).The growth has increased the internet’s share of all advertising revenues to 11.4%, up from 7.8% in 2005.

Update: The Sunday Times has covered this and other related issues you'll recognise from reading Advertising 2.0. Laggards.

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Published Mar 29 2007, 02:34 PM by Robin Grant

Filed under: marketing and media spend

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Comments

by WETHEY

March 30, 2007 10:00 AM

I'm really not in denial. Internet adspend is obviously growing apace, but I do think the IAB figures - and especially comparisons with traditional media - need to be taken with a pinch of salt. Are we sure that all the £2bn are "advertisements" in the way we normally define them, or search mechanisms? Newspaper advertising is still incredibly important - and impacts people in a different way to ads on the internet. We are assailed on all sides by media stories telling us that a is now bigger then b. Bigger doesn't necessarily mean better or more appropriate. Or indeed that web ads and newspaper ads are directly comparable. Statistics impress. They don't always inform David Wethey AAI

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