Tell your friends - the BBC News Magazine has a good article on Word-of-mouth marketing, prompted by BzzAgent's arrival in the UK. Dan O'Connor of RMM also casts a cynical eye:
in which talkative shills people are sent free products by companies who then hope they will talk about them in glowing terms to their childishly gullible ummm…insulted and annoyed interested and grateful friends
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Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733