Forrester have released a new report - Email Marketing Comes of Age:
Despite concerns about declining attitudes toward email marketing, the medium is alive and well. In fact, email lovers are some of marketers' most valuable customers. They spend more online, buy impulsively, pay for convenience, and tell others about ads and emails they value. Marketers should turn more of their customers into email lovers by tuning email programs to their particular behaviors.
From DM News' covergage:
Consumers who buy products advertised in e-mails spend 138 percent more online than peers who don’t buy through e-mail. In addition, 29 percent of all online consumers buy impulsively immediately following an offer, rather than waiting.
Robin Grant
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