Lazar Dzamic, Planning Director at Underwired, comments:
DM agencies should be able to seize digital opportunities more than other agency 'species'. Many of the requirements that digital brings DM agencies are already close to. It is their historical chance. Whether they will spot it and sieze it, is another matter. Pigeonholing themselves into 'digital direct' is certainly not going to help.
Robin Grant
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Member since: 03 Jun 2008
Last login: 02 Jun 2009
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