Browsing seems to be in vogue in the e-retail space at the moment. Next pioneered the approach in the UK, closely followed by the Littlewoods brands. Then there was Uniqlo explorer and American Apparel's Style Grid. Now comes BrowseGoods.com:
a shopping comparison engine by Dotted Pair that has just launched, works like Google Maps for merchandise. The entire universe of stuff is displayed on one page, and then you can drag it around and zoom in and out. Perfect for shoppers who are not sure about the exact item they are looking for but will know it when they see it. If this interface can be licensed and layered on the top of the existing e-commerce engines, we'll see more stores adopting this approach.
[via]
Update: Shopwave from Mpire is another similar service.
Robin Grant
Blogging for:
Member since: 03 Jun 2008
Last login: 02 Jun 2009
Total Posts: 733
