Ed Bartlett, a VP at IGA, talks to Spong.com:
"Here at IGA, we’ve looked at numerous predictions from major analysts in the industry – including reports from Citi, IDC, Yankee Group, Forrester and SIG – and we can confidently state that the in-game advertising industry should be worth at least $1.2 billion by 2010. The growth rate is just phenomenal!”"By the end of the decade anything the in-game advertising industry is going to be worth anything between £800 million to $2 billion annually. Certainly a billion per annum by 2010 is reachable, whereas at the moment we are at something like $350 million a year. "
"Here at IGA, we’ve looked at numerous predictions from major analysts in the industry – including reports from Citi, IDC, Yankee Group, Forrester and SIG – and we can confidently state that the in-game advertising industry should be worth at least $1.2 billion by 2010. The growth rate is just phenomenal!”
"By the end of the decade anything the in-game advertising industry is going to be worth anything between £800 million to $2 billion annually. Certainly a billion per annum by 2010 is reachable, whereas at the moment we are at something like $350 million a year. "
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Robin Grant
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